Seven major trends丨A review of China's pet industry events in 2024
Time of issue:
Mar 27,2025
In 2024, many regional governments will publish pet industry development plans, sign contracts with pet companies, or choose to build pet industry bases independently.
First, the pet economy has received attention from the national and local governments.
In 2024, many regional governments will publish pet industry development plans, sign contracts with pet companies, or choose to build pet industry bases independently.
Among them, the Shenzhen Futian Regulatory Bureau officially issued the "Several Measures (Trial) to Support the High-Quality Development of the Pet Industry in Futian District, Shenzhen" on September 26, 2024. Later in December 2024, Luohu District planned a 75,000 square meter pet economy industrial park and signed cooperation agreements with Xinruipeng and Wangshidai Pet.
In the same month, the signing ceremony of key projects in the pet industry in Hefei was held in Hefei.
In November 2024, the People's Government of Yongchuan District, Chongqing, signed a 5 billion "Biotechnology Industrial Park Project" with Shencheng Biology;
In August 2024, the People's Government of Tiexi District, Anshan announced that it would build a cute pet economic industrial belt;
In January 2024, Fubei signed a contract with the People's Government of Pucheng County, Nanping City, Fujian Province, to establish a pet food factory in Pucheng. At the policy level,
In December 2024, the Office of the Tariff Commission of the State Council issued an announcement on the tariff adjustment plan for 2025, raising the tariff on imported pet food to 10%; the Ministry of Commerce and seven other departments also issued the "Implementation Plan for the Innovation and Promotion Project of the Retail Industry" to cultivate new consumption growth points including pets.
At the same time, for pet medical care, the Ministry of Agriculture and Rural Affairs also announced that pet vaccine antigen screening products belong to the category of veterinary drugs, promoted the electronic license of veterinary drug batch number approval documents, and activated the new version of the veterinary drug review system.
Second, pet-related associations and organizations were established in succession.
In 2024, many pet-related organizations were established, including the Shanghai Minhang District Pet Service Association, the Shenzhen Pet Industry Association, the Henan Pet Industry Association, the Animal Welfare and Public Welfare Branch of the China Veterinary Medicine Association, the Amphibian and Reptile Branch of the China Small Animal Protection Association, the Weifang Pet Association, the Suqian Pet Industry Development Alliance, and the Yangtze River Delta Pet Industry Industry Education Alliance.
Third, the investment and construction of pet product production factories In 2024
Many pet companies announced the investment and construction of production factories and industrial parks, involving the production of pet food, supplies, medicines, smart products, etc.
Many pet companies announced the investment and construction of production factories and industrial parks, involving the production of pet food, supplies, medicines, smart products, etc.
Among them, the pet medicine and health product production factory was put into production, the cat litter factory was put into production, the new factory project of Xiaoyi Intelligent Pet Products Company was laid, Some Company announced the construction of pet cage project in Vietnam.
Fourth, the pet industry has seen a wave of mergers and acquisitions and fund surges
At the same time, in 2024, several pet industry funds were established successively, including Pety shares invested 120 million yuan to subscribe to 40% of the fund shares of Pingyang County Xiaoman Venture Capital Partnership & invested 120 million yuan to subscribe to 40% of the shares of Pingyang Pet Industry Fund; Bio shares invested 200 million yuan to initiate the establishment of a private equity investment fund with Inner Mongolia Financial Asset Management and Inner Mongolia New Energy Fund Management; Pulike and Huizhong Capital, Guohong Capital, and Luoyang Industrial Development Fund invested a total of 200 million yuan to establish an investment fund.
Fifth, the number of large companies entering the pet industry across borders is still increasing.
In 2024, Holiland announced the launch of a new pet baking brand-Holiland Pet Pet Cake, which will be officially launched in February 2024; A-share listed company First Medicine announced the opening of the company's first pet-friendly pharmacy in early June 2024 to provide pet owners with a channel to purchase medicines and care products. On April 9, 2024, Semir Group held a brand launch conference in Wenzhou, and its pet food brand Bedijia was officially unveiled. Semir announced that Bedijia will focus on the cat food track and develop high value-added functional foods. In December 2024, Hou Yi, the founder of HEMA, established Shanghai Paite Fresh Network Technology Company. The project is positioned as a new retail of pet food and aims to create an integrated online and offline development model.
In addition, MINISO also made in-depth layout of the pet track in 2024 and launched an official flagship store for pet supplies on the e-commerce platform. Sixth, the scientific research trend in the pet industry is still continuing.
Sixth, the scientific research trend in the pet industry is still continuing.
In 2024, Keshan cooperated with the Animal Hospital of the School of Veterinary Medicine of Yangzhou University; Youyu cooperated with China Agricultural University; Fubei Pet Food signed a contract with Anhui University of Science and Technology; Guaibao Pet cooperated with Nanjing Agricultural University; Sichuan Anaerobic Biology cooperated with Sichuan Agricultural University.
China Pet Foods and the Feed Research Institute of the Chinese Academy of Agricultural Sciences have cooperated; Mao Dali has reached a strategic cooperation with the Jiangsu Academy of Agricultural Sciences; Jianuojia Pet Nutrition Research Institute has signed a contract and landed; Taichung and Noan Baxter have jointly built the "Joint Laboratory of Intestinal Nutrition and Immunology"; Guaibao Pet Nutrition Research Institute Flegat (Shanghai) R&D Center has landed.
Seventh, pet exhibitions will be dynamic in 2024.
Domestic pet exhibitions will also make big moves in 2024. Among them, CIPS has reached a strategic cooperation with Yiwu Pet Show. In addition, CIPS has also announced that it will be held in Guangzhou; Nuremberg Exhibition (Shanghai) and PSC Pet Fair have reached a preliminary strategic cooperation intention; Asia Pet Show and Beijing Pet Show announced a strategic cooperation. The Eagle Beijing Pet Show will be managed and operated by Beijing Wanyao Eagle International Exhibition Co., Ltd. It is worth noting that in February of this year, the parent company of Asia Pet S.
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