The forecast is based on Product Type (Clumping or Traditional), Raw Material (Clay, Silica), Distribution Channel (E-commerce Stores, Supermarkets/Hypermarkets, Pet Stores) and Regional.

Market Insights

Cat litter is a substance that helps absorb cat feces and urinals. It also helps avoid cat feces in unwanted areas of the home. Cat litter has the ability to control odor, easy maintenance, and cleanliness, which help attract more consumers.

The increasing production of innovative natural cat litters that are free of fragrances and chemicals and are biodegradable provides opportunities for market growth.

For example, DOUKE's all-natural clumping tofu cat litter is made from peas, corn, etc., is free of dust, chemicals and fragrances, and is biodegradable. DOUKE's cassava cat litter is also produced from pure natural raw materials.

The increasing number of people around the world who choose cats as pets is a driving factor for the market growth. For example, data released by the American Pet Products Association showed that there were 42.7 million cat owners in the United States between 2019 and 2020. In addition, the increasing number of millennial pet owners who are well-informed about the various pet products in the market is helping to boost demand.

However, cat litters made from environmentally unfriendly raw materials are becoming a hindering factor for market growth. For example, crystal cat litter made from silica is harmful to the environment.

Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa.

North America is expected to dominate the market and this is expected to continue during the forecast period of 2021-2028. High spending by people on pet products in the region is expected to contribute significantly to the market growth. For instance, data released by the American Pet Products Organization shows that in 2019, the U.S. spent $95.7 billion on pets. Moreover, the increasing number of pet expos such as Atlanta Pet Expo and Austin Pet Expo, which showcase pet products, also contributes to the increase in demand.

Europe is assessed to be a significant part of the cat litter market due to a surge in usage from a large number of pet stores. For example, data published by the European Pet Food Industry in June 2018 showed that there are approximately 60,000 specialized pet stores in Europe. In addition, pet shelters in the region are increasingly taking on the responsibility of taking in pets, and finding new homes also contributes to the increased consumption rate. For example, data published by RSPCA. Org showed that in 2019, RSPCA UK centers cared for a total of 29,432 cats, 10,564 dogs, 786 horses, and other animals. They were also responsible for disc building new homes for 39,176 animals.